Staatliche Hochschule für
Gestaltung Karlsruhe
Corporate Identity by Jan Haux, Adrian Krell and Matthias Megyeri
The State College of Design, founded in 1992, started off with an explicit interdisciplinary
approach and an extreme flexible system to be able to respond as a university
as a whole to a fast changing environment we live in. The Corporate Identity
tries to reflect these essential new characteristics by using a visually strong
but endlessly flexible system which surrounds and orders the issues which are
dealt with in the university. Instead of an illustration (logo) of what the
college stands for we developed a sytem of three moving areas overlapping each
other and by that generating intersections which than can be filled with relevant
information.
A College-prospectus pack, exhibition catalogues, posters, the web-site, business
cards, letter heads etc. were designed and realized.
